Denim Day 2012

We at 15 Ounce can get behind anything called Denim Day. Really, everyday is “Denim Day” for us and we take it pretty seriously! But on 3/28, denim will take on a much more serious purpose, if we do say so ourselves. At 10 a.m. at The Center for Women and Families (927 S. Second St. ) 5,000 people in Louisville will don their denim in protest of sexual assault. According to the Centers for Disease Control and Prevention, 1 in 4 women and 1 in 9 men will experience assault of a sexual nature in their lifetime. Those numbers never have the impact on me they should but think of it this way – how many girlfriends to you have? How many boys or men are in your life that you cherish? I bet it’s more than 4 and 9. Which one will be or has been a victim a victim to this demoralizing crime?

Marta Miranda is the the President?CEO of the Center for Women and Families in Louisville, KY and is one of the most inspiring and, if I may be so frank, “bad ass” women I know - a truly great leader and advocate within our community. She said it best in this morning’s Courier Journal (March 27, 2012;Denim Day): “If we had a disease or another issue affecting 50 percent of women and 20 percent of men, we’d be doing something more about it.”

Just as shocking as the statistics is the genesis of Denim Day which began in 1992 as a result of an Italian Court overturning a rape conviction. The ruling? The 16-year-old victim was culpable for wearing tight jeans. The following day, the Italian legislators protested by wearing jeans to work, and an annual tradition of protest was born. Miranda was further quoted saying, “Is her shirt too tight? Was she at a bar? If somebody stole your purse, you wouldn’t be asked why you were walking down the street carrying money. But with sexual assault, often that is the mentality.”

We encourage all of our friends and fans to join this silent protest tomorrow. This time, it’s not about fashion; it’s about the 1 in 4 and the 1 in 9. Wearing denim for us is an everyday thing;  but tomorrow, we will do it with a new awareness and a new resolve to live in a violence-free world.

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